Microsoft announced today that it's rolling out a limited public beta test of an upcoming service called Soapbox on MSN Video that will compete with YouTube and Google Video, offering consumers a place to share and enjoy video clips. Like the competition, Soapbox will let people rate videos and link to them from their own Web sites.
"Soapbox delivers on a critical component of the MSN growth strategy of deepening audience engagement by enabling people to participate in the content experience," says General Manager of Entertainment and Video Services for MSN Rob Bennett. "By adding a user-uploaded video service, we are rounding out our existing investments in commercially produced and original content on MSN Video."
I spoke with Mr. Bennett about Soapbox recently, and although Microsoft is a bit late to the shared video arena, the service looks strong. Video uploading is much simpler than on similar sites, and Soabox's unique layout and UI makes it easier to find and share videos and doesn't require you to navigate away from the video that's currently playing. The community of Soapbox users can also take advantage of unique features such as tagging and emailing videos. YouTube looks pretty primitive by comparison.
Full Story
"Soapbox delivers on a critical component of the MSN growth strategy of deepening audience engagement by enabling people to participate in the content experience," says General Manager of Entertainment and Video Services for MSN Rob Bennett. "By adding a user-uploaded video service, we are rounding out our existing investments in commercially produced and original content on MSN Video."
I spoke with Mr. Bennett about Soapbox recently, and although Microsoft is a bit late to the shared video arena, the service looks strong. Video uploading is much simpler than on similar sites, and Soabox's unique layout and UI makes it easier to find and share videos and doesn't require you to navigate away from the video that's currently playing. The community of Soapbox users can also take advantage of unique features such as tagging and emailing videos. YouTube looks pretty primitive by comparison.
Full Story
Comment